Once it goes beyond 50, it’ll be harder to improve the score. It was launched last year and with just six built backlinks we’ve managed to grow the DA, from 1 back in July to 19 in January 2023.Īs you can see from these examples, it’s much easier to move the needle the smaller the site. So, getting that new website from a DA score of 1 to a DA score of 10 is much, much easier than moving from DA 60 to DA 70. I have to engage my brain to help my daughter with her maths homework and she’s 9.Īll you need to know with regards to Domain Authority is that the jumps between numbers get more difficult as you go up the scale. You don’t know what a logarithmic scale is? Don’t worry, neither do I. That means a site like Wikipedia, which has 5.2 billion links from almost 7 million different websites, has a Domain Authority score of 98.Ī brand new site with no links would have a Domain Authority score of 1. What Are Some Alternatives to Domain Authority?ĭomain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links.Ī site’s Domain Authority score is on a logarithmic scale that runs from 1 to 100.Is Domain Authority a Google Ranking Factor?.Can Domain Authority Help With Link Building?.Is Domain Authority the Same As Topical Authority?.How Should Marketers Use Domain Authority in 2023?.If you don’t want to read the whole thing, you can use this list to jump down the page to the most interesting bit: This article will answer 10 essential questions about Domain Authority.
Researching and writing it certainly helped me re-evaluate how I’ll talk about it and use it in the future.
So, I thought this deep dive into Domain Authority would be a useful resource for anyone working in digital marketing, either client or agency side. But like all useful marketing metrics, it is sometimes misunderstood and misused. I think Domain Authority is super-useful. When discussing our own content marketing strategy. Domain Authority is something we talk about at Brafton every day.
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